The Paw Grocer Black Label is the brand's single-ingredient freeze-dried range for cats. Boar is a novel protein for most cats, which makes it genuinely useful during an elimination trial or for a cat that has gone off everything familiar. Freeze drying keeps the raw nutrition and the smell, which is what gets a fussy cat interested; it also means the pieces are brittle and crumble, so a 50g bag looks small next to a bag of biscuits. Treats, not a meal — keep them under 10% of the day's food.
50g resealable pack. See the rest of the Black Label cat range in The Paw Grocer or browse Cat Treats.
Benefits
- Single ingredient — Australian boar and nothing else.
- Freeze dried raw — Raw nutrition and aroma without refrigeration.
- Resealable 50g pack — Keeps the rest of the bag from going stale.

