Chum is Mars Petcare's value line, and it is built for households feeding a big dog or several dogs where cost per meal is the deciding factor.
The wet range is a single format done four ways — 1.2kg cans in Chicken, Lamb, Beef & Kidney and Three Kinds of Meat — sold by the twelve-can carton, which is how the price per can works out. There is no small-can option, which is deliberate: the 1.2kg can is a full day for a large dog.
Chum Crunchy is the dry side, a Beef, Bone & Vegetable recipe in a 20kg bag.
