Melanie Newman Purify Dog Shampoo is an Australian-made salon shampoo scented with sandalwood, marjoram and lavender essential oils. It is formulated for all breeds and coat types. Activated charcoal makes this the clarifying wash of the range rather than an everyday one. The fragrance is a real essential oil blend rather than a light perfume — warm woody sandalwood over marjoram and lavender is noticeable in a small bathroom, and some owners find it stronger than a supermarket shampoo.
Sold in 500ml and 5L, all the same formula. Browse the rest of the range in our Melanie Newman collection, or pair it with the matching Purify Dog Conditioner.
Benefits
- Deep cleansing — Activated charcoal lifts out pollutants and product build-up.
- Natural whitener — Brightens without bleaching agents.
- Removes odour — Clears smells rather than masking them.
- Adds volume — Lightweight, so it will not flatten a coat.
- Vitamin E — Nourishes and strengthens the hair shaft.
Key Ingredients
Activated charcoal and Vitamin E, with essential oils of sandalwood, marjoram and lavender. pH-balanced and free from SLS, parabens, petrochemicals and synthetic perfumes. 100% vegan and free from palm oil.
The 5L is a salon and commercial size aimed at groomers washing several dogs a day. It arrives as a heavy drum and does not include a pump - Melanie Newman sells one separately - so it is worth decanting into a smaller bottle for home use.
Dilution & How to Use
Melanie Newman does not publish a dilution ratio for this product, and none of the sizes are sold as a concentrate to be mixed down - the 5L holds the same formula as the 500ml, in a bulk salon container. Wet the coat through, work the product in from the neck back, leave it a minute on a dirty or heavily coated dog, then rinse until the water runs clear.
Care
Formulated for dogs. The essential oil blends in this range are not suitable for use on cats. Keep out of the eyes, store below 30°C out of direct sunlight, and patch test on a dog with known skin sensitivity before a full bath.
