A Zeal Beef Fillet contains a single ingredient, 100% New Zealand beef, dried down to a crude protein level of 60% with no added colourings, flavours or preservatives. The fillet cut is flat and pliable rather than rock-hard, so it snaps easily into smaller pieces for training rewards or can be handed over whole as a chewy snack. It's made at Zeal's Auckland factory from free range meat, which keeps the ingredient list to exactly one item. This 125g pouch suits dogs of most sizes and cats who prefer a treat they can tear rather than gulp in one bite. PeekAPaw carries this pouch for owners after a plain, single-protein option to rotate through a treat jar or use for reward-based training without introducing a new ingredient.
Choosing the right treat
Beef Fillets are soft enough that most dogs manage them without difficulty, but any new treat is worth watching the first few times, since some dogs try to swallow a whole fillet rather than chewing it down. Cats tend to gnaw at the edges instead of bolting it, so a fillet broken into smaller strips works well for them. Being a softer cut rather than a hard bone-in chew, it also suits older pets or those with dental sensitivity better than the tougher options in the range.
Storage
Keep the pouch zip-locked in a cool, dry spot away from direct sunlight. Once the pouch is opened, keep it zip-locked, or tip the remaining fillets into an airtight container so they stay dry.
Ingredients
100% NZ Beef
Typical Analysis
Moisture (max) 10%
Crude Protein (min) 60%
Crude Fat (min) 8%
Crude Fibre (max) 2%
Ash (max) 5%


